Back on New Year’s Day, 2020 I wrote:
4Hands Brewing’s most impressive accomplishment, and this is just my subjective opinion, is that they captured what I’ll call “Go-To” status with their City Wide American Pale Ale. Meaning, in this city, the city of Anheuser Busch, saying I’ll have a “Bud Light” as a go-to option is as mindless an act as there is. Now, those of us who don’t want a mindless beer, but rather crave a craft “go-to” now have it. City Wide just rolls off the tongue, and frankly, you see it now just about everywhere you might find a macro light.
But, even more impressive than the beer itself, is what the brewery did with it to help benefit others and the city of St. Louis. The City Wide Mission was created in 2016 to help give back to the community, and in that time it has donated more than $240,000 to the St. Louis community in partnership with over 20 area non-profit organizations.
And now, one of the rock-stars that made that happen is getting a much deserved promotion. This week, the brewery announced Liz Swyers has been named as the Chief Marketing Officer. Swyers, who has worked at 4Hands since 2016 has instrumental in the success of the City Wide Mission.
“Liz is key to the success and activation of our City Wide Mission in digging deep into the core communities of St. Louis,” said Kevin Lemp, Founder and CEO of 4Hands Brewery Co. “We have always said that 4Hands is more than beer, and Liz is committed to spreading that message throughout the St. Louis region and beyond. We couldn’t be more proud to have her leading our marketing efforts.”
A native of St. Louis and a Des Peres resident, Swyers has served on Leadership Clayton’s Networking Group (2015) and has chaired for the ALZ committee (2019) as well as captained a team to help end ALZ for the last three years in support of her family. Since her time at 4Hands, Swyers has continued to be inspired by the charities they partner with which has gotten her even more involved in the St. Louis community. She is currently on the committee for the Heart & Soul Gala benefitting SSM Health Cardinal Glennon, and most recently accepted a volunteer position for Casa STL to be a voice for children in the system.
“I have always collaborated closely within the team at 4Hands in the sales, marketing and events area along with cultivating outside partnerships. I could not be more excited and eager for the future of the company and opportunities that are to come in my new role,” said Swyers.