Fans of Founders Brewing Company will be seeing some new packaging soon. Today, the company announced it was releasing its Canadian Breakfast Stout (CBS) in new 12oz specially-designed glass bottles. This follows in line with the release of Solid Gold in 12oz glass bottles back in January.
The barrel-aged CBS, previously released exclusively in 750ml glass bottles, is scheduled for U.S. release Nov. 1 in the 12oz glass bottles for the very first time. CBS is the fifth and final release in Founders’ 2019 barrel-aged series. The bottled CBS will be available all over the St. Louis market. We’re hearing via Reddit, that the bottles have already been released in Canada and Europe.
Both Solid Gold and CBS are packaged in a customized 12oz Heritage bottle, designed and manufactured in the U.S. by Ardagh Group. Using 100 percent and endlessly recyclable amber glass, the bottles feature the words ‘Founders Brewing Co.’ embossed on the neck.
“There’s a perception of higher quality when a beer is packaged in glass,” said Brad Stevenson, Chief Production Officer at Founders Brewing Co. “Every drinking occasion is different and the vessel the product comes in should complement the experience.”
Glass bottles are the most commonly used packaging format for the craft beer industry. According to the Brewers Association, glass bottles represent 59% of the total volume of craft beer packaged in the U.S. in 2018.
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