Common Ritual launches new whiskey lineup through Oznr app

If whiskey is ritual, then St. Louis just got three new ceremonies worth attending. Common Ritual has dropped some of its most expressive bottles on the Oznr app, and they’re as much about story as they are about spirit.

Wait, What’s Oznr?

Think of Oznr as the craft world’s answer to ticketed concerts. Formerly known as CraftCellr, it’s a direct-to-consumer app where breweries and distilleries manage their most sought-after releases. Instead of camping out in line, fans claim bottles through the app and pick them up later. For makers, it solves the chaos of “20,000 people chasing 100 bottles.” For drinkers, it’s the easiest way to score the rare stuff.

The Lineup

Take R5: Discovering Your Art, a double-barrel straight bourbon built with Journeyman Distillery (Seattle, WA) and Nobletons Distilling House (Union, MO). At 60.9% ABV, it’s bold but playful, pulling taffy, brown sugar, and sarsaparilla notes that feel like a carnival for the senses.

Then there’s R6: Stories by the Fire, a single-barrel rye that leans into comfort food flavors—think fudge brownies, bananas, oatmeal cookies—with just enough black pepper to keep the conversation crackling.

And for those who believe in second chances, R7: Sow + Grow (2nd Release) celebrates anticipation and new beginnings. Baking spices, raspberries, dark berries, and chocolate make this bourbon feel like planting seeds for tomorrow.

Finally, Altar + Bloom isn’t just a bottle—it’s a philosophy. A blend of West, East, and Midwest single malts with rye, it nods to Scotland’s independent bottlers while still being unapologetically American. Winner of a Silver Medal at the 2025 US Open Whiskey Championship, it’s proof that collaboration breeds beauty. Expect plum, dark chocolate, and maple syrup in a pour that will evolve with the seasons.

Why It Matters

This isn’t just about tasting whiskey—it’s about sharing a ritual. With Nobletons right here in Missouri and partners nationwide, Common Ritual bottles carry a little bit of St. Louis grit alongside national craft cred.

Bottles are live on Oznr now for $81.93 plus fees, with brewery pickup (proxies welcome). Download the app, claim your ritual, and pour a friend a glass.

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