Itās almost time to ring in the New Year and raise a glass to 2023!Ā With this in mind, Breakthru Beverage Missouri and Absolut Vodka are partnering to offer Missourians 2,000 free rides all across the state fromĀ 2Ā p.m. on Saturday, December 31 through 2Ā a.m. on Sunday, January 1Ā via rideshare partner Lyft.
The rides are offered through theĀ Safe Home After Every Occasionā¢Ā social responsibility program designed to make planning aĀ safe ride homeĀ beforeĀ aĀ night out aĀ habit. Since the programās inception, it has provided more thanĀ 100,000Ā Missourians aĀ free rideĀ home.
The Safe Home program is made possible through the support of Breakthru Beverage Missouri and its supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include AbsolutĀ®, JamesonĀ®, BeefeatersĀ® and MalibuĀ®. AbsolutĀ® is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture andĀ nightlife.
āBreakthru Beverage Missouri is pleased to continue to sponsor Safe Home After Every Occasion with the generous help of our supplier partner Pernod Ricard to help Missourians celebrate New Yearās Eve responsibly by planning ahead for aĀ safe ride home,ā said Scott Johnson, Executive Vice President of Breakthru Beverage Missouri.
Missourians can access aĀ free ride home (up to $30 value), valid fromĀ Saturday, December 31 at 2Ā p.m. through 2Ā a.m. Sunday, January 1Ā using ride code: BBGMONYE2022. The code will also be posted on Breakthru Beverage Missouriās website and social media channels includingĀ Facebook,Ā TwitterĀ andĀ Instagram.
The code will be redeemable to customers throughout the state in St. Louis, Kansas City, Columbia and Springfield through the Lyft app. AĀ link to download the app can be found atĀ Lyft.com.
Quantities are limited to 2,000.
