2,000 free rides home offered to Missourians on New Year’s Eve

2,000 free rides home offered to Missourians on New Year’s Eve


It’s almost time to ring in the New Year and raise a glass to 2023!  With this in mind, Breakthru Beverage Missouri and Absolut Vodka are partnering to offer Missourians 2,000 free rides all across the state from 2 p.m. on Saturday, December 31 through 2 a.m. on Sunday, January 1 via rideshare partner Lyft.

The rides are offered through the¬†Safe Home After Every Occasion‚ĄĘ¬†social responsibility program designed to make planning a¬†safe ride home¬†before¬†a¬†night out a¬†habit. Since the program‚Äôs inception, it has provided more than¬†100,000¬†Missourians a¬†free ride¬†home.

The Safe Home program is made possible through the support of Breakthru Beverage Missouri and its supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include Absolut¬ģ, Jameson¬ģ, Beefeaters¬ģ and Malibu¬ģ. Absolut¬ģ is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and¬†nightlife.

‚ÄúBreakthru Beverage Missouri is pleased to continue to sponsor Safe Home After Every Occasion with the generous help of our supplier partner Pernod Ricard to help Missourians celebrate New Year‚Äôs Eve responsibly by planning ahead for a¬†safe ride home,‚ÄĚ said Scott Johnson, Executive Vice President of Breakthru Beverage Missouri.

Missourians can access a free ride home (up to $30 value), valid from Saturday, December 31 at 2 p.m. through 2 a.m. Sunday, January 1 using ride code: BBGMONYE2022. The code will also be posted on Breakthru Beverage Missouri’s website and social media channels including Facebook, Twitter and Instagram.

The code will be redeemable to customers throughout the state in St. Louis, Kansas City, Columbia and Springfield through the Lyft app. A link to download the app can be found at Lyft.com.

Quantities are limited to 2,000.

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