“Match Day Light” debuting today to celebrate Soccer in St. Louis

“Match Day Light” debuting today to celebrate Soccer in St. Louis

No matter what anyone says, St. Louis is a soccer town. And in the past years, the city’s craft breweries have not skimped on creating beers dedicated to this fact. But up till now, fans of non-alcoholic beer had nothing “soccerish” to embrace. That changes now.

Today, Schlafly Beer and WellBeing Brewing Co. announced the release of Match Day Light, a 35-calorie, non-alcoholic English Pale Ale, officially launching on Friday, Nov. 18. Match Day Light is a new style release from the two brewing companies, who announced a joint venture this summer. The NA craft beer celebrates St. Louis’ love of soccer through the packaging and ingredients used to brew it, and the style selection is an intentional nod to Schlafly’s flagship beer over the past 30 years.


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Where to get a taste

While Friday is the official release date, the breweries are giving everyone a first taste on at the Schlafly Tap Room (2100 Locust St.) on Wednesday, Nov. 16, at 4 p.m. at a pre-match tailgate, hosted by the St. Louligan soccer supporters, before the first stadium preview at CITYPARK with an international friendly between the CITY2 team vs. Bundesliga powerhouse, Bayer Leverkusen.

“This new style showcases our rich history at Schlafly as well as St. Louis’ pride for soccer,” says CEO Fran Caradonna. “The English Pale Ale has been intricately linked to the sport for generations. Our brewing teams captured the authentic taste of our flagship English Pale Ale while also offering a low-calorie, non-alcoholic option, which is no small feat.”

“Match Day Light really brings our collaborative partnership to life,” says WellBeing Brewing Co. CEO Jeff Stevens. “From the can design to the taste, it delivers on the quality that craft beer drinkers expect from both brands. Both WellBeing and Schlafly also have a strong dedication to our community, and this non-alcoholic craft beer gives everyone an option to celebrate the excitement around soccer in St. Louis.”

Based on the original recipe from Schlafly Beer, the ingredients feature London yeast, Essex Chocolate malt, East Kent Golding, Northdown, and Pilgrim hops. Schlafly and WellBeing use the latest in brewing expertise and technology to create a true-to-taste brew without the alcohol. 


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