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Schlafly Beer buying Trailhead Brewing.
Well, this is interesting.
Today, Trailhead Brewing Co. announced the sale of its brewery and operations to Schlafly Beer.
The brewery, located at 921 S. Riverside Drive in St. Charles, was one of the first craft breweries to open in the area. The new location will become Schlafly Bankside, and will become Schlafly’s third brewpub in the St. Louis area in early 2020, along with Schlafly Tap Room (2100 Locust St.) and Schlafly Bottleworks (7260 Southwest Avenue).
After 25 years of operation, owner Bob Kirkwood has chosen to retire and selected Schlafly Beer to continue the legacy of Trailhead as a gathering place for the St. Charles community.
“When considering the possibility of selling Trailhead Brewing Company, my partners and I felt that it was important to find a suitable buyer that would continue to brew quality beer, contribute the same positive experience to the customer and value the current staff. With these requirements in mind combined with Schlafly’s respected reputation within the brewing and hospitality industries in the St. Louis metro area, we found a perfect fit,” said Kirkwood.
Schlafly Beer will maintain the character and charm of the Trailhead Brewing Co. location with an additional investment for improvements and renovations to the space. Schlafly Beer will also bring their brewpub experience to the St. Charles location with an increased number of tap handles and a food menu of Schlafly’s signature pub fare as well as barbecue and pizza. There will also be an onsite retail experience for Schlafly gear, growlers, brewpub-only special releases and more.
In regard to the ask to continue on in Trailhead’s place, Schlafly Co-Founder Tom Schlafly says, “We highly respect Bob Kirkwood’s operation and wish him a happy retirement. We are committed to continuing what his customers and this community have grown to expect from their neighborhood brewery with the added Schlafly experience that our guests love.”
The name Schlafly Bankside has dual inspiration – both in geography and legacy. The brewery is located just steps away from the banks of the Missouri River. Also, the name has roots in England, where Schlafly’s co-founders fell in love with English-style beers. Tom Schlafly was inspired to open the Schlafly Tap Room after spending time at a continued education law course at the University of Oxford, and he tapped young brewer Dan Kopman, who studied brewing in England, to head up brewing operations.
Bankside calls to a neighborhood in the borough of London along the southern riverbank of the River Thames. In the 16th century, a street by the river was known as a “banke syde,” which is where the neighborhood got its name. Now, Schlafly Bankside will call its own neighborhood home in St. Charles.
The brewery will remain open as Trailhead Brewing throughout January while the Schlafly team invests in renovations throughout the space. A date for the official launch of Schlafly Bankside will be announced at a later date. All Trailhead employees will be offered jobs at the new Schlafly Bankside and will train at the Schlafly Tap Room and Bottleworks locations during the transition.
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Schlafly Beer buying Trailhead Brewing.
If you get rid of Trailhead Nachos I will not be there. If you want to honor Trailhead customers don’t change everything. Keep the nachos the way Trailhead makes them. Also, honestly, your name change idea is bad.
Oh and BTW, Trailhead’s Raspberry beer is WAY BETTER than Schafly’s.
Of course they’re going to get rid of Trailhead nachos. Trailhead is going away. It’ll be a Schlaflys brewery, have Schlafly’s food, and will have waaay better beer. I won’t miss the diacetyl bombs, especially the Blonde. They’ll have no trouble filling the place.